QR Codes - Use the power of mobile phones to promote your business

What is a 2D (QR) Code?

2D or QR codes (which they are now more frequently called) are 2 dimensional data matrix codes that were originally created by Denso Wave Corp (part of Toyota) in 1997. Each code holds up to 4700 alpha-numeric digits and when decoded resolves to an action. The action can open a link to a mobile website, download video content to your mobile, deliver personalised vouchers, enable m-commerce sites or put the information of a business card in the memory of your mobile. In fact, as mobiles get more and more powerful, it is only our own imagination that restricts the use of QR codes in marketing.

 

What are the benefits of marketing with QR Codes.

By 2013, more people will browse the internet via their mobiles and iPods than they will their PCs and laptops.  The great benefit of QR codes is that you can just add the QR code artwork to any advertising, literature, exhibition panels or other communications you are producing to practically any scale, from the back of a business card to the side of a bus! Once the code is scanned by any smart phone, it will deliver a link and enable the person browsing to become interactively involved with your brand.

QR codes will give forward thinking brands some fantastic opportunities:

·         Build stronger customer relationships

·         Provide an additional channel to sales

·         Be seen as an innovative company

·         Deliver promotions and communications to customers wherever they are

·         Send video messaging to your customers’ mobiles

·         Turn traditional print and media interactive

·         Monitor and track campaigns with real time response

·         Build a database of new customers with ‘permission to use’

 

Get in touch to find out more 

0845 643 4463 

www.theproductmarketingcompany.co.uk 

tim.gale@product-marketing.co.uk