Day Two - Deb and Tim's adventures in New York with Seth

The thing about spending three days with like-minded individuals in an environment designed to make you consider all aspects of your business, is that you spend a lot of time thinking about your business!

70 people drawn from all over the world and at the start of this three day event, the one thing we all had in common was that we subscribed to Seth Godin's blog. It was through the blog that we were invited to New York to meet with him in person.

And so, for two days now, that's where we've been. It has been insightful listening to Seth, but an unexpected benefit of these sessions has been just how much we have learned from each other. Business owners based as far apart as the Bahamas and Gozo have had different but equally valid contributions to make. Everything we have gleaned will make a significant difference to the way Tim and I look at the future of creative marketing for The Product Marketing Company.

Evaluating your business and the way you do things can be a sobering exercise, but a crucial one, and in our case it has been extremely positive. Stripped back to the basics, it has been satisfying to be reminded that our business has a sound foundation, we turn out a quality product and the importance we place on the values of integrity and honesty are probably more valuable now than ever before.

Even more refreshing is that in three days, we have not only made strong business links, but also good friends - the incredible people we've met during this time are for life, not just for Christmas!